We met designer Martin Allenbach for an interview.
"I find our creative activity fascinating because I feel it contributes to culture by offering products that didn't exist before. Within the creative process, I am attracted by the challenge of being able to reinterpret and combine icons or stereotypes. The possibility of uniting distant concepts and offering sustainable solutions that are less aggressive for the environment seems to me a great contribution on our part."
Martin Allenbach is a designer with roots in Switzerland and Argentina who lives with his family on Lake Zurich. He studied at the State University of Buenos Aires and at the School of Design and Art in Zurich. This multicultural education shapes and identifies him, which is reflected in his designs. For years, Martin Allenbach has been designing packaging and presentation furniture for well-known brands in the watch and jewelry industry, where he has been able to inspire discerning customers with his ideas time and again.
Tell us something about yourself: Who are you? How would you describe yourself?
I consider myself a creative and dynamic designer who enjoys simple, yet intelligent solutions to the task at hand.
What inspires you?
I like the idea that inspiration is a connection of our personal story, combined with the needs of the environment around us.
How did you get into design?
My closeness to design started in a carpentry shop where I made wooden toys in the 90s. So, I think designing toys will always accompany me as a parallel and personal activity.
How would you describe your creative process?
When creating projects, my familiarity with design processes, CAD/3D design tools and good communication skills have always helped me to structure new projects quickly. I like to create innovative solutions taking into account their profitability and market needs and bring them to market. Besides my creativity, I also have very good knowledge in the use of machines and tools to produce models and prototypes independently.
Thank you, Martin, for your time and the exciting insight.